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A recent trip to my parents' home to unload my gear after a trip made it very apparent that I have bags and bags of gear and no real reason to use it anymore, even tho I just unloaded a ton of stuff on the Sherps.  Apart from a quick 3 week jaunt in the mountains this summer, my last major climb was in 2004, and that was Denali, which I consider expedition-lite.  I have bags of underwear, socks, jackets, packs, bags, etc.  The sad thing is, I'm still wearing the exact same Patagonia Capilene top and tights I've had since Everest 1999.  In fact, on that trip, I brought tons of undies/socks/apparel choices and basically wore the same stuff everyday.  I washed my outfit instead of cracking open brand new stuff and ended up giving all my stuff to the Sherps.  Since, I've worn this same outfit on every trip - I'm weird like that.  Honestly, while TNF keeps giving me this crap and my parents are relentlessly decked out in the latest gear, there is no place to put this crap.  I could care less, gear is gear - my kingdom for someone who can make the perfect glove.  Enter Aether Apparel.  Aether is much like the Isaora post before, beautiful website, buy direct, trop cher clothes - outdoor clothes with a bit more style than a huge TNF logo on the chest.  No reviews yet on the gear since I rarely review non-TNF stuff, but stuff looks pretty good.  Here's a bit about the founders and why this was created.

We are Palmer West and Jonah Smith, and up until recently we were just two film producers in Los Angeles making the kinds of movies we wanted to see. We created Aether because we felt there was a gap in the market. As outdoor sport enthusiasts, we found our shopping options were often limited when looking for new gear. We could either go to the obvious performance-driven clothing lines, thus sacrificing design and style, or shop the more aesthetically pleasing lines and sacrifice performance. Being in our mid-thirties, we are no longer comfortable with the youth-oriented brands that made us look like teenagers on the ski slopes. To us, design and function should be equal.

500.  It's a pretty big number.  I can remember the day I wrote my first post, I was a mere sprout.  I thought my 500th post would be something more substantial, racy, controversial, perverted, but I guess I have to settle on writing about a coat.  Isaora has harnessed NASA technology into a cold weather coat.

We live for the edges—the cleanest lines, the most innovative fabrics, the most challenging ride. We’re independent adventure-seekers, equally at home on concrete or snow, constantly on the move, forward-looking and mercurial. At once youthful and sophisticated, taking equal delight in both journey and destination. Global citizens, ready to jet off to Hokkaido or Valdez at a moment’s notice. We’ve left behind our anti- establishment aspirations; we live where the forces of nature meet the forces of fashion.

Whether you leave two tracks in the snow or one, whether you confront the elements on Alaska’s Chugach steeps or a driving rainstorm in Manhattan, ISAORA provides style, performance, and protection wherever your adventure takes you.

And… At ISAORA we take our ecological footprint seriously and are always looking for ways to reduce our environmental impact. We believe everyone should do their part, and we like people who are doing theirs.

The Cloud jacket has phase change materials that NASA developed for space suits, basically a type of cotton that changes properties depending on the temperature, close knit when cold, open knit when warm.  Gimmicky?  I guess so, but the founders seem to be pretty core snowboarders, so give a shot.  The hit to your pocketbook is inherent.

Every breath you take,

Every cake you bake,

Every move you make,

Every beer you snake,

I'll be watching you.

Thus spake Sting.  Fitness isn't easy, that's why most are at least 10% overweight.  Doesn't matter where you live, what you do, you're most likely overweight to some degree.  Enter the FitBit, pretty neato looking, but basically a pedometer.  Started up by CNET gents, you can read more about this toy here, and something about one of their co-founders, a young man who seems to have eluded the concept of his product, but then again, it's only a head shot.

James Park is a serial entrepreneur with a passion for creating great products and companies. Fitbit is the 3rd startup that he has founded. Previously, James was a Director of Product Development at CNET Networks, where he led product management, engineering and design for Webshots. Before CNET, James was a co-founder of Windup Labs, which was acquired by CNET in 2005 and prior to Windup Labs, he was the co-founder and CTO of Epesi Technologies. James also worked at Morgan Stanley, where he helped develop trading strategies and software for a quantitative trading fund. James never quite finished his computer science degree at Harvard College.