Guess when your market has as much growth as U.S. auto market, you go looking for new places to whore slap your brand. Like shoes, luggage, or water bottles. Maybe acquire your rival. Which is what Victorinox did when it acquired Wenger in 2005. We're still kind of confused which one is really the Swiss Army knife. But what we're not confused about is Swiss Army cologne from Victorinox. It makes complete sense. Because, the world really needed this product extension. Pick up a 2.5 oz bottle of Swiss Army Unlimited Eau de Toilette for a mere $75. Totally worth it because you get a free biner to hang the cologne bottle on your climbing harness so you smell good for the ladies on your climb. A thanks to Joe, one of our loyal 10 readers.