Ebomb is so happy about this. Now he can wear his Versace and ski his Prada while thinking, "If I had just applied myself instead of spending nights at the Mustang with Shaun Palmer, I would be the drunk world cup winner, not Bode." We're not kidding here, Volant is introducing Prada skis. Paris Hilton is soo stoked. Straight from this week's SIA 06:
In a marriage of high fashion and high-end ski design, Volant introduces a ski designed in conjunction with the legendary hot couture fashion brand Prada. The Limited Edition Prada Ski rides in with a sticker price of $1,495 (which includes Atomic’s new, lightweight 4Tix binding) and easy-carving dimensions of 106/66/98. The Limited Edition Prada Ski combines Volant’s smooth silver finish with Prada’s signature red stripe down the center to create a new kind of on-snow statement for retailers to show off to their most discerning customers.
“It takes the right product to attract a company like Prada, and we feel very lucky,” says Volant’s Matt Miller. “We’re excited to co-market the ski, because as a world leader in fashion and luxury, Prada has the ability to get this product beyond our little niche of skiing and expose it all over the world. We are offering something different and distinctive, a luxury ski that’s not seen everywhere on the mountain or in every shop. But it’s not just a boutique ski; Volant has 50 years of experience in ski craftsmanship to produce a product like no other.”
The Prada Ski builds nicely on Volant’s redesigned product line, which drops two pounds per pair of skis and adds hand-finishing, acid-etching of logos into the topsheet and die-cut aluminum base logos to its luxury look. Produced in limited quantities, the Limited Edition Prada Ski will be available through Volant dealers.
Not quite as pricey and exclusive as a pair of $3,500 ZAI Siegiu, but Paris Hilton should be happy with them.