Most companies are green, that's all they think about, is the green. Get it? Zing High Five* Anyway, since this is
becoming an issue for the 2008 Presidential race, and yesterday was Earth Day, and I just bought 10k shares each of Halliburton and Diamond Offshore today at a volume discount, let's look at this a bit more. Read more here via CNBC and some more here. Since this is an excrutiatingly boring topic for me, I'll throw in a racy picture. YAY. Teehee.
These days--and especially around Earth Day--companies want to be seen with an environmental halo.
But experts say many are guilty of "greenwashing" -- claims that mislead consumers, by words or image, about the environmenal impact of their products.
Consumers are catching on, however. And that could undermine the growing green movement in corporate America--and possibly invite government regulation.
“The timeframe for companies to get away with greenwashing is shrinking because the consumers are getting…much more skeptical of these kinds of these green claims,” says Scot Case, vice president of US operations for TerraChoice, an independent environmental marketing.